Forest and Wood Products Australia’s (FWPA) industry and consumer brand, The Ultimate Renewable™ has just launched an exciting new advertising campaign to promote the sustainability and renewability of wood and wood products and you can join the cause

The national television advertisement introduces viewers to a new brand ambassador, Adam Dovile, a highly skilled builder and carpenter with a genuine love of timber. He is a recognisable face thanks to regular appearances on Seven’s ever-popular Better Homes and Gardens.

Dovile said he hopes the campaign will further the brand’s mission of helping shift attitudes around wood among the public and the construction industry.

“It’s great to see that many more architects, designers and specifiers recognise the benefits of wood and embrace its use,” said Dovile

“I am excited to add my voice to this great cause by partnering with The Ultimate Renewable™ to promote the benefits and sustainable nature of this wonderful, versatile material.”

The 15 and 30-second TV ads will appear across eight networks, including Ten, Nine, Seven, WIN, Prime, Southern Cross Austereo, SBS and Foxtel, with potential to reach up to five million people.

During the ads, viewers will hear Dovile speak about the advantages of timber as a renewable building material, as an animated house takes shape. The tv ad is being supported by promotion through social media, print ads, podcasts, and billboards in both metro and regional locations.

The campaign launched on Sunday 19 June, and will run for two-months, so make sure you keep your eyes peeled! Watch the TV ads here.

The aim of the campaign is to create genuine consumer and industry engagement with the brand and reinforce that timber is a sustainable product.

With increased interest in sustainability amongst Australians, it’s vital that companies across every sector are seen to demonstrate an authentic commitment to sustainability for their own competitiveness and longevity.

The Ultimate Renewable™ equips companies operating in the construction space with the tools they need to achieve this.

The Ultimate Renewable™ brand was developed and launched in 2019 to reinforce the association between wood and the word ‘renewable’. Alongside consumer advertising activities, a key element of the brand is the universal, positive communications message it has created for the forest and wood products sectors to share.

Chippies across Australia have embraced The Ultimate Renewable™ brand with stickers, truck signage, digital banners and more. By joining The Ultimate Renewable™ Partner Program, you gain access to free marketing tools to promote the natural and sustainable benefits of timber. Download The Ultimate Renewable™ Timber Framing logos, social media tiles, videos, the new television commercial featuring Adam Dovile, a brand-new Forest & Wood Fact Sheet and more.

Join the Partner Program here and get downloading!

“Carpenters can use our branded materials to initiate a conversation with their customers about timber framing and other timber products. These brand tools will encourage honest dialogue between suppliers and their customers about the renewable and sustainable benefits of building with wood,” says Eileen Newbury, Head of Marketing and Communications at FWPA.

“Since launching The Ultimate Renewable™ three years ago, the industry response has been incredibly encouraging. It is a wonderful example of what our sector can achieve by working together with a united voice,” said Newbury.

“Incorporating The Ultimate Renewable™ assets into your company collateral not only helps further the reach of the brand’s important messages, but also reminds people of the renewable and sustainable nature of your wood products.”

To find out more, click here.